Fashion and lifestyle platform Myntra has launched the Tommy Hilfiger Innerwear collection for men on its platform. This marks the first time customers can shop the collection online in India.
The collection includes a wide range of trunks, briefs, boxers, and boxer briefs, made with premium fabrics such as supersoft cotton, modal, microfiber, and moisture-wicking materials. Designed for comfort and luxury, the innerwear also incorporates organic and regenerative cotton, aligning with the brand’s focus on sustainability.
With this launch, Tommy Hilfiger strengthens its presence in India’s growing innerwear market, catering to fashion-conscious consumers who seek both style and high quality. The collection will offer over 70 styles of Tommy Hilfiger underwear, giving shoppers more choices in the mass premium segment.
Jayanti Ganguly, VP of Category Management at Myntra, said, “We are excited to associate with Tommy Hilfiger to bring their premium Innerwear collection to Myntra, offering our customers a unique blend of comfort, style, and sustainability. As the men’s innerwear category continues to grow rapidly on our platform, this launch is a testament to Myntra’s commitment to providing high-quality, fashionable options that cater to the evolving needs of today’s customer.”
Nitesh Kanchan, CEO of AFL Digital, added, “We are thrilled to take our association with Myntra to new heights with the unique launch of Tommy Hilfiger Innerwear. This collection brings premium-quality innerwear to fashion-conscious consumers in India, redefining everyday essentials with elegance and comfort.”
This move also strengthens Tommy Hilfiger’s footprint in India, where the brand already offers over 10,000 styles across menswear, womenswear, watches, wearables, and accessories on Myntra.
