Myntra has expanded into the gifting category, offering more than 70,000 options. The new initiative includes the ‘Great Gifts for Great Gift Givers’ campaign to provide a comprehensive platform for unique and meaningful gift options.
Myntra’s gifting portfolio includes renowned brands such as Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, and Kidbea. The company has also partnered with well-known gifting players like Ferns and Petals, IGP, Floweraura, Interflora, and Marriott, offering 3,000 products across cakes, flowers, live plants, and gourmet gift hampers.
“Myntra’s gifting segment will give access to a wide assortment of over 70,000 handpicked products, including unique selections from renowned brands across accessories, home, beauty and personal care as well as fresh products under one roof,” Sharon Pais, Chief Business Officer, Myntra said.
The platform caters to evolving customer preferences with popular gift items expected to trend this festive season, including watches, handbags, headphones, gourmet gift sets, beauty and personal care hampers, and home gift sets. Shoppers can choose gifts based on the recipient’s preferences, such as beauty sets for enthusiasts or watches for connoisseurs.
To enhance the gifting experience, Myntra offers same-day and next-day delivery in around 10 cities, with plans to expand further. Customers will also receive their gifts in newly launched gift packing.
“This collaboration allows us to deliver exceptional gifting solutions right to customers’ doorsteps, with same-day service ensuring that special moments are never missed,” Tarun Joshi, founder, Interflora said.
Myntra aims to increase its selection to 1 lakh products by the Rakhi season, building on last year’s 1.6X spike in demand for top gifting categories. The platform continues to position itself as a leading destination for premium lifestyle needs in India, delivering gifts in aesthetically appealing packages.
