Mohey, India’s leading wedding wear brand, has launched the country’s first interactive AR print advertisement, blending Augmented Reality (AR) and AI-powered chatbots to offer a seamless digital shopping experience.
With a simple QR code scan, users can access a 3D interactive catalogue, zoom into intricate embroidery details, and receive personalized outfit recommendations via Mohey’s AI-driven WhatsApp chatbot. The innovation bridges offline and online shopping, guiding customers to their nearest store or enabling direct purchases.
“This AR-powered print ad redefines how consumers engage with ethnic fashion, offering an immersive and personalised experience,” said Vedant Modi, Chief Revenue Officer, Vedant Fashions.
Conceptualised with McCann Content Studio India, this industry-first initiative showcases Mohey’s commitment to tech-driven retail experiences.
With over 170 stores across India, Mohey continues to blend tradition with modernity, setting new benchmarks in bridal fashion.
