Market analysis company Mintel has announced three key trends set to impact the global beauty and personal care (BPC) industry in 2025 and beyond. In the years to come, expect AR glasses to become integral to daily routines while innovative ingredients like glycoproteins will be derived from lobsters.
The analysis identifies three primary themes:
- My Knowledge is Power: As the beauty industry evolves, there is a significant shift towards celebrating individuality and artistry. This theme emphasises the importance of moving beyond algorithmic echo chambers that promote uniformity. Brands are encouraged to champion diverse styles and foster self-expression among consumers. Attendees will learn how to leverage these trends to create innovative products that resonate with unique identities, ultimately enhancing brand loyalty and consumer engagement.
- Turning The Tide: Sustainability is no longer just a buzzword; it’s a crucial element for brand credibility. This segment will delve into how collaborating with green initiatives can position brands favourably among eco-conscious consumers. The report highlights strategies for authentic sustainable innovation and includes successful case studies from the region. Participants will gain insights into aligning their brand values with future trends to stand out in an increasingly competitive market.
- Think Slow, Move Fast: The concept of slow beauty is gaining traction as consumers seek more intentional interactions with their beauty products. This theme encourages brands to embrace mindfulness by offering potent formulations and personalized consultations that cater to individual needs. The report explores how this approach can deepen connections with consumers, fostering loyalty and enhancing overall satisfaction.
Mintel’s analysis reveals a model based on seven Mintel Trend Drivers, suggesting that trends may accelerate or decelerate according to specific market conditions. These predictions are supported by extensive data and expert insights, ensuring actionable guidance for stakeholders in the industry.
Among the expected trends, a focus on “routines” and “prevention over repair” is anticipated, with consumers seeking sensory-rich experiences tailored to their skincare needs. The increasing demand for personalized beauty solutions is evident, driven by social media’s role in educating consumers and shaping their beauty choices.
The report indicates a notable shift towards science-based beauty products, with brands exploring biotechnology to create bio-identical ingredients. Innovations in artificial intelligence (AI) are transforming the industry, enabling advancements such as AI-powered diagnostics and personalised regimens.
Key technological innovations include Braun’s Skin iExpert Smart IPL, which provides real-time guidance during treatments, and an expected increase in devices that offer immediate analysis of skin conditions. Additionally, the beauty sector is integrating nutrition-focused marketing, addressing consumer concerns about beauty obsessions among younger generations.
The report also delves into eco-ethical beauty trends, highlighting a growing consumer demand for sustainable products. Brands are responding by enhancing eco-friendly packaging and focusing on reducing water footprints. There is an emphasis on local production methods and the adoption of Sub-Zero Waste practices, with consumers increasingly expecting brands to prioritise environmental responsibility.
Looking ahead, Mintel forecasts that the beauty industry will continue to embrace innovative collaborations aimed at enhancing sustainability without compromising product efficacy. There is a notable interest in closed-loop recycling systems and advanced filtration methods to address microplastic pollution.
The trend towards “slow beauty” reflects a consumer shift towards mindful self-care practices, emphasising long-term results over quick fixes. This trend aligns with broader movements in wellness and emotional well-being, as consumers increasingly seek products that deliver comfort and nostalgia.
Overall, Mintel’s report underscores a transformative period in the beauty and personal care industry, driven by technological advancements, sustainability initiatives, and a deeper understanding of consumer needs.
