Tanishq’s fine jewellery brand Mia by Tanishq has collaborated with Swiggy Instamart to offer silver jewellery through quick commerce. The service will be accessible in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad.
Sampurna Rakshit, Marketing & E-commerce Head, Mia by Tanishq said, “This is an effort at our end to prioritise our consumers convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.”
This partnership is part of Mia by Tanishq’s omni-channel expansion strategy, leveraging Swiggy Instamart’s quick commerce capabilities to reach a wider customer base. The brand will introduce a range of silver jewellery to meet the demand for fast-access gifting and accessories.
