Iconic American headwear brand New Era has officially entered the Indian market, making its range of caps available at key retail locations across the country.
The brand, renowned for its association with global sports leagues and urban fashion, is now accessible to Indian consumers through kiosks at Orion Mall in Bangalore, Sarath City Mall in Hyderabad, Jio World Drive in Mumbai, the Foot Locker store at Nexus Select Citywalk in New Delhi, and also online at neweracap.in.
Established in 1920, New Era is a leading global headwear brand with partnerships across Major League Baseball (MLB), the National Basketball Association (NBA), the Premier League, and the National Football League (NFL). Its product portfolio includes signature styles such as the structured 59FIFTY, snapback 9FIFTY, stretch-fit 39THIRTY, adjustable 9FORTY, and unstructured 9TWENTY caps.
The collection available in India includes- New York Yankees Classic Black 39THIRTY Cap, Los Angeles Lakers Team Colour Purple A-Frame Trucker Cap, NBA Basic Boscel 59FIFTY Cap and more.
With prices ranging from ₹2,499 to ₹4,499, the caps are crafted from materials like cotton and polyester, offering a balance of durability and style.
Metro Brands Limited, one of India’s largest footwear specialty retailers, facilitated New Era’s launch in India. Metro operates 871 stores across 198 cities as of September 2024, offering in-house and third-party footwear and accessories. The company inaugurated India’s first Foot Locker store at Nexus Select Citywalk, New Delhi, in October 2024.
Founded in 1920, New Era is a global leader in headwear and lifestyle apparel. Known for its collaborations with major sports leagues, the brand operates in over 80 countries and maintains headquarters in Buffalo, New York.
