D2C men’s apparel brand, The Bear House, has expanded its product portfolio with the introduction of a new categories and a new collection titled Bear Tapes for the upcoming Autumn Winter season. The new collection features a lineup of apparel, including sweatshirts, oversized t-shirts, cardigans, cropped and cargo pants, pullovers, and more.
The collection will be available on the brand’s website as well as on leading e-commerce platforms, i.e. Myntra, Ajio, and Nykaa. Furthermore, the brand will host pop-up events to engage with consumers in person and showcase its latest collection.
“Our foray into new categories and our presence on popular e-commerce platforms signal our commitment to providing our customers with a diverse and fashionable range. We anticipate an 8-10% increase in website sales with this new initiative, while our overall sales are expected to surge by 15-20%,” says Tanvi Somaiya, Co-Founder of The Bear House.
“Our new line-up aims to tap into the streetwear scene, especially with oversized tees and hoodies, and create a buzz in the sneaker culture with our new shoe offerings. We are also venturing into formal shoes, opening up opportunities for our patrons to embrace a wider spectrum of styles,” Harsh Somaiya, Co-Founder of The Bear House added.
