Kewal Kiran Clothing Limited’s (KKCL) men’s affordable luxury fashion brand, Lawman, announced its plans to strengthen its footprint in the Maharashtra market. The brand inaugurated its new store in Borivali, Mumbai, marking its entry into the city. Lawman aims to rapidly expand across Maharashtra by the end of this fiscal year to meet the growing demand for stylish and comfortable men’s clothing.
The new store in Borivali offers trending designs and new-age fabrics for men’s casual, work, and party wear. It features a wide range of clothing, including shorts, t-shirts, jeans, casual shirts, casual pants, cargo, and travel pants, providing a complete wardrobe solution for customers.
The store’s modern contemporary design includes clean lines and inviting lighting, enhancing the customer experience. The Borivali store is currently offering inaugural promotions.
“This launch signifies our commitment to providing top-notch fashion solutions to our customers. At Lawman, we believe in building contemporary designs with unparalleled comfort, ensuring that our customers always feel their best,” Dinesh Jain, Director, Kewal Kiran Clothing Limited said.
“We want to bring our trend-setting collection of apparel for men of Mumbai in an immersive and comfortable ambiance. We are confident that our new store and those to come up in the future will offer them a wide choice and elevate their style quotient effortlessly,” Vikas Jain, Director, Kewal Kiran Clothing Limited added.
Launched in 1998, Lawman offers a stylish range of men’s casual wear. Positioned as a brand for young men with a unique sense of style, Lawman provides a versatile wardrobe that transitions seamlessly from day to night. The brand is known for its affordable, high-quality merchandise, inspired by cricket icons and red-carpet celebrities, enabling Indian men to capture the essence of celebrity fashion.
Kewal Kiran Clothing Limited (KKCL) is a menswear-focused apparel company with over four decades of success. With integrated operations including designing, manufacturing, branding, and retailing, the company reaches its target consumer base through its four menswear brands: Killer, Integriti, Lawman, and Easies. KKCL has also recently entered the women’s casual wear segment through a partnership with Kraus. The company operates 488 exclusive brand outlets and has a widespread distribution network across India.
