India’s men’s workwear brand, Harfun has concluded its #MilesAheadInEveryThread campaign, which highlights the travel challenges faced by modern professionals and positions Harfun’s workwear as a solution. The campaign featured collaborations with social media personalities and a digital video commercial (DVC) starring cricket commentator Jatin Sapru. The main campaign video launched on 27 Sep 2024, coinciding with World Tourism Day.
The campaign illustrated how Harfun’s workwear offers versatility and comfort beyond the traditional office, focusing on travel needs. Collaborations included “Escape to Landscapes,” a popular travel couple, and photographers Rohan and Richa Shahi, who shared their experiences with Harfun’s products.
Key campaign features included:
- Collaborations: Content partnerships with “Escape to Landscapes” and Rohan and Richa Shahi.
- DVC with Jatin Sapru: A video showcasing Harfun’s versatile and durable workwear.
- Fabric Technology: Proprietary fabric technologies, including 6X SmartTech°, IQ° Tech, and Advanced ZeroSweat° Tech, featuring wrinkle resistance, anti-odour properties, moisture-wicking, and 4-way stretch fabric.
- Travel Challenges: Solutions for efficient packing, comfort during long journeys, and maintaining a professional appearance.
- Product Features: Harfun’s workwear offers wrinkle resistance, stretchability, lightweight and breathable fabric, and moisture-wicking and anti-odour properties.
Saurabh Agrawal, Co-founder and CEO of Harfun, said, “With WorkWear 2.0, we targeted people who work and travel more. Our clothes make it easier than ever for them to be ready for anything, anytime.”
The campaign generated significant engagement and showcased Harfun’s dedication to high-quality, versatile workwear for professionals and frequent travellers.
About Harfun
Harfun is a scientific men’s workwear brand on a mission to replace the stiff and uncomfortable formals with performance-driven WorkWear 2.0. Its proprietary technologies create intelligent features like stretchability, wrinkle resistance, SPF protection, ultralight weight etc. All this translates to versatile clothes that go way beyond a regular workday. It aims to empower professionals to move freely, perform at their peak, and feel confident throughout the workday.
