Menswear brand Aristobrat has unveiled its latest collection of boxers, aiming to redefine conventional apparel and highlight the intimacy shared between couples. The new Boxer collection, under the bold motto ‘It’s for Him, but liked by Her,’ marks a departure from mundane designs, focusing instead on sleek aesthetics, comfort, and sensuality to ignite sparks of desire between partners.
Traditional boxers have often been characterized by repetitive designs such as checks or polka dots, lacking broad appeal. Aristobrat’s latest collection, however, is tailored with the modern gentleman in mind, emphasizing confidence and masculinity while making a statement of style and attraction. These boxers transcend their role as mere inner garments, serving as expressions of individuality and charm.
“Traditionally, men’s clothing has been overlooked. As we launch our latest boxer collection, we’re not just redefining men’s wear; we’re reimagining moments of intimacy. It’s not just about what he wears; it’s about the experience it creates for both. Aristobrat’s boxers offer versatility, designed to be worn indoors while also providing comfort for lounging. This timeless design distinguishes them from others in the market. These boxers are suitable for sleeping, leisurely afternoons, or simply slipping into after a long day and ditching your trousers. Our aim at Aristobrat is to evoke admiration, spark connection, and redefine comfort, allowing love to speak in the quiet moments of lounging,” said Karan Singh, Director & CEO, Aristobrat about the launch.
Alongside the new boxer collection, Aristobrat offers a range of impeccably designed items including sport-luxury polos, formal shirts, trousers, all-purpose pants, and their signature Tjamas™️ – a fusion of pants and pajamas. The brand prides itself on its commitment to sustainability and ethical practices, ensuring that all inventory is actively sold to minimize waste and promote mindful consumption.
Established in 2019, Aristobrat has quickly emerged as a leading affordable luxury lifestyle brand, dedicated to helping men curate thoughtful wardrobes with versatile essentials. By prioritizing simplicity, quality, and purpose, Aristobrat is reshaping the landscape of men’s fashion, one timeless piece at a time.
