Powerlook, known for its innovative fashion designs, has launched its latest summer 24 collection aimed at Indian men seeking stylish and comfortable summer wear. The collection was introduced through a film that debuted across YouTube, Instagram, Facebook, and LinkedIn, showcasing desert aesthetics and sandy dunes.
The film emphasizes the theme of staying cool and comfortable in the summer heat, featuring scenes of sandy strolls and desert breezes. It highlights the collection’s key pieces, including oversized shirts and relaxed bottoms, designed to embody the lightness and freedom of summer.
“Our collection epitomizes the essence of summer – lightness, freedom, and joy. From flowing oversized shirts to relaxed bottoms, Powerlook presents a range that embodies the carefree spirit of summer, allowing individuals to beat the heat in style,” said Amar Pawar, Co-founder & Chief Fashion Designer, Powerlook.
“The film beautifully encapsulated the spirit of our latest collection. It transcends mere clothing; it embodies an experience of effortless style and comfort amidst the summer heat. Even if it is working from home working, or just having a gala time with friends and family, this new collection will be a go-to option as it echoes vivacity,” said Raghav Pawar, Co-founder, Powerlook about the new collection and film.
Powerlook is a fast-growing Indian e-commerce brand specializing in men’s streetwear with a western touch. Established in 2010 with its first retail shop, Powerlook now has three stores in Mumbai and has been operating online since 2017.
The brand offers a unique range of men’s casual wear under its label Urban Estilo, available exclusively at its e-commerce website and retail outlets. Known for combining style, comfort, and affordability, Powerlook aims to expand into international markets.
