Mellowdrama, by designer Aaina Mahajan, is making waves in the heart of New Delhi’s Dhan Mill Compound with the grand opening of its flagship store. This development is poised to redefine the shopping experience for fashion enthusiasts.
A Place of Elegance
Nestled within the iconic Dhan Mill Compound, the MELLOWDRAMA flagship store represents a fusion of contemporary style and quiet luxury. Aaina Mahajan, celebrated for her designs adored by celebrities, has crafted this 750 sqft haven to offer a distinctive shopping experience.
The store’s design pays homage to the artistic and vibrant atmosphere of Dhan Mill Compound, known for its art galleries, cafes, and homegrown fashion labels. The color palette, featuring black, white, blue, and silver, serves as a seamless transition from the lively energy outside to the peaceful haven within.
Curves and Elegance
The store’s design boasts gentle curves, accentuated by generous arches, creating an atmosphere of calm and elegance. A minimalist and chic approach is evident in the white and chrome elements that dominate the interior. The concrete floor adds a touch of urban flair, while a hammered chrome desk and a striking ‘M’ installation at the entrance add a dash of drama to the space.
MELLOWDRAMA’s flagship store opening coincides with the unveiling of its latest collection, ‘Aquella.’ This collection, an exploration of color and light inspired by the depths of the oceans, showcases the brand’s evolution over the years. Aaina Mahajan, the visionary designer behind MELLOWDRAMA, expressed her excitement about bringing all of their collections together under one roof. ‘Aquella’ is set to captivate fashion enthusiasts with its mesmerizing macro perspective, blending effortlessly with the brand’s signature style.
