Fashion brand Max Fashion unveiled the second edition of its month-long Pujo campaign, ‘Amio Durga.’ The campaign started on 18th September with the goal of acknowledging the modern-day avatar of Durga – ‘the women.’ The initiative is aimed at recognizing and celebrating women from all walks of life and diverse backgrounds who continue to make a difference around them, the company announced in a release. The brand will hold a line-up of activity and engagement over a 40 day period.
The brand is inviting women to come forward and share their journeys and a panel of judges will evaluate the submissions, and the winners will be rewarded during the grand finale on 7th October at the City Centre New Town in Kolkata.
“The Amio Durga campaign is our way of not only recognizing but honoring these incredible individuals, ensuring their extraordinary achievements do not go unnoticed,” Rajib, Territory Head, Max Fashion India said.
“I invite all our Durga in the society to come forward and share their stories of strength which will inspire and pave the way forward for not just all women but also the men in our society to recognize and empower strength around us,” Pallavi, Head of Marketing, Max Fashion India said.
According to the release, this year’s campaign is targeting multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign bigger than the first version. Furthermore, Max Fashion plans to open two more outlets during this campaign to increase its presence in the East. It will also offer deals at its outlets till October 24.
Founded in 2004, Max Fashion opened its first store in the Middle East in and is now present in 19 countries. The brand has over 460 stores in India, with presence across 200 cities. It aspires to democratize fashion for the contemporary middle class by offering global fashion trends at affordable prices. It offers apparel, footwear and accessories for men, women and kids. The brand retails through its brick-and-mortar stores, website and app.
