Landmark Group’s leading value fashion brand and one of India’s Largest fashion brands Max Fashion is looking to accelerate growth in North India with the addition of 5 new stores in the pipeline, taking its store count up to 90+ by the end of 2023.
“As the festive season takes full swing, Max aims to make high-quality fashion accessible to all. Moving forward, the brand looks to accelerate growth in the North with 5 new stores in the pipeline, taking the count up to 90 plus stores by year-end. Based on the proposition of ‘max style, minimum price’, a wide range of trendy and traditional attire will be introduced, catering to a wide audience this festive season,” said Pallavi Pandey, Vice President & Head of Marketing, India at Landmark Group – Max Fashion.
Max Fashion India GM – Retail Operation, Shailendra Nath added, “We are dedicated to making fashion an inclusive and enjoyable experience for all. Our expansion plans reflect our commitment to bringing affordable style to more communities and connecting with our customers on a personal level.”
The steady expansion promises a new shopping experience and reinforces commitment to giving back to society, strengthening the bond with the brand’s valued customers.
Expansion in India
From its first store – which was launched in Indore in 2006 – Max has grown to over 480+ stores across 200+ cities in India. It is also available across leading e-commerce portals in India and across the world as well as on its own website www.maxfashion.com.
The brand, which is present in over 19 countries, aims to make Max Fashion the largest family fashion brand in India and currently boasts of a 35 million families strong audience base.
New Festive Collection
The Dubai-based international retail chain has also announced the launch of its Max Festive Collection ahead of the festive season. The collection will be affordably priced – starting at Rs 199/- onwards – so that it is accessible to a wide audience.
The collection, which consists of two lines Celestial Pop and Festive Glam, was unveiled by its brand ambassador, Amyra Dastur. She also unveiled a look book of the festive collection and showcased mannequins dressed in the new festive wear.
