Myntra has collaborated with Masaba Gupta, the renowned fashion designer, beauty entrepreneur, and actor, as the brand ambassador for Myntra Home. In her new role, Masaba will bring her creative vision to the platform, curating a selection of home products that cater to trend-conscious consumers. She will also feature in the ‘Curated by Masaba’ campaign, which highlights Myntra’s premium home selection.
Masaba Gupta stated, “Home is where we freely express ourselves. This collaboration is about transforming home decor into a bold statement of self-expression.”
Myntra Home’s portfolio includes home furnishings, art and decor pieces, lamps and lighting, kitchen and dining items, bath and bed linen, and appliances from brands such as M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia. The platform now offers over 400,000 styles from more than 1,500 domestic and global brands. Myntra ensures a streamlined shopping experience through its app.
Sunder Balasubramanian, CMO of Myntra, commented, “We are delighted to welcome Masaba Gupta as the brand ambassador for Myntra Home. Her distinctive design acumen will inspire our customers through her curated collections.”
The curated collection on Myntra aims to transform homes with theme-based decor inspirations, reflected in the premium catalog imagery. For example, the ‘Cozy Bedroom’ selection includes ceramic diffusers, minimalist lamps, and neutral-shaded furnishings, while the ‘Lovely Living Room’ features tropical cushions, ceramic planters, textured ottomans, and woven hangings.
The ‘Curated by Masaba’ campaign will spotlight Myntra Home’s selection, emphasizing top-notch design aesthetics. The ad film stars Masaba Gupta and popular content creator Kusha Kapila, showcasing curated home looks and products. The film portrays a lively party where Kapila, the hostess, receives praise for her home decor, only to reveal that her decor items are from Myntra’s collection when Gupta playfully questions her.
Myntra is one of India’s leading platforms for fashion, beauty, and lifestyle brands. As part of the Flipkart Group, Myntra combines technology and fashion to enhance the shopping experience in India. The platform offers a wide range of over 8,800 leading brands, including H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil. Myntra services approximately 19,000 pin codes across the country.
