men’s fashion celebration wear brand Manyavar under Vedant Fashion has appointed Ram Charan, a renowned actor as its brand ambassador. This announcement comes alongside the launch of the brand’s latest campaign#TaiyaarHokarAiye, marking the commencement of the wedding and festive season.
The campaign film tells the story of a father-son bond, capturing the emotional journey through the lens of wedding preparations. Illustrating the evolving relationship between generations. It emphasizes timeless family values such as guidance, responsibility, and understanding. The film culminates with a message, highlighting the significance of carrying forward the wisdom and love imparted by the older generation.
Ram Charan’s spirit of the modern Indian man, resonates with Manyavar’s ethos. His charisma and popularity bring a fresh perspective to Manyavar’s rich cultural aesthetics.
Ram Charan expressed his thoughts, saying, “I am thrilled to be associated with Manyavar, a brand that continuously redefines men’s festive fashion in India. The brand’s commitment to innovation, tradition, and family values deeply resonates with my principles, making this partnership particularly special to me.”
Vedant Modi, Chief Revenue Officer, Vedant Fashions Limited, conveyed his excitement about the collaboration, stating, “We are honored to welcome Ram Charan to the Manyavar family. His charm, global appeal, and connection with diverse audiences align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident in establishing an impeccable connection with our audiences.”
About Manyavar:
Founded in 1999, Manyavar offers a collection of fashion celebration and wedding wear, providing a makeover for grooms, complemented by embroidery and expert craftsmanship. In addition to Manyavar, Vedant Fashions also caters to women through their brand Mohey, and to the entire family with their regional heritage brand, Mebaz.
Watch the campaign film here: Manyavar Campaign Film
