Mamaearth has announced a new partnership with Zepto, India’s fast-growing consumer internet platform, to promote sustainability through the launch of a campaign offering tree planting for every Mamaearth product ordered on Zepto. This collaboration aligns Zepto’s quick, 10-minute delivery service with Mamaearth’s sustainability mission, giving consumers the opportunity to make environmentally conscious choices while enjoying the convenience of fast delivery.
In the campaign’s promotional film, the brands explore the familiar New Year’s resolution question, with an emotional twist about planting trees—a practice many remember from childhood. The film illustrates how consumers can now fulfill this resolution easily by ordering Mamaearth products via Zepto in just under 10 minutes, with every order contributing to planting a tree.
“At Mamaearth, we believe that small actions can create big impact. This campaign is an extension of our Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Partnering with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support sustainability,” said Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited.
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, added, “This partnership is all about making it super easy for Zepto users to do good while getting what they love. Just order your favourite Mamaearth products, and a tree gets planted. Quick, simple, and impactful—just the way we like it!”
Since 2020, Mamaearth has been committed to planting a tree with each order placed on its website and mobile application, as part of its Plant Goodness initiative. To date, the brand has planted over 8,00,000 trees across India.
The campaign is live for a limited time and is aimed at encouraging consumers to integrate sustainability into everyday actions. It will be promoted across digital platforms to raise awareness and drive participation.
