Honasa Consumer Limited, the owner of the personal care brand Mamaearth, has announced that its products are now available at over 1,000 Smart Bazaar and Smart Point stores across the country. This expansion is part of a collaboration with Reliance Retail Ventures Ltd., aimed at increasing the brand’s offline presence.
Mamaearth, known for its safe, natural, and toxin-free products, has built a loyal customer base with its innovative offerings. This partnership marks a significant milestone in making Mamaearth products more accessible to a broader audience.
“At Honasa, we believe that we need to be available where our consumers want to shop for the brand. The partnership with Reliance Retail is also an extension of our endeavor to make toxin-free, safe products accessible to a wider set of consumers,” Varun Alagh, Co-founder and CEO of Honasa Consumer Limited said.
“We are 1000 stores strong now and with the increasing demand for Mamaearth products, we will hopefully continue to grow and increase our footprints through this collaboration,” Alagh added.
The collaboration is designed to provide consumers with easier access to Mamaearth’s range, reinforcing the brand’s commitment to toxin-free beauty products made with natural ingredients.
Founded by Ghazal Alagh and Varun Alagh, Mamaearth is a rapidly growing beauty and personal care brand. The company focuses on innovation and the use of natural ingredients to cater to the needs of young, conscious consumers. In seven years, Mamaearth has developed a portfolio of over 200 products, reaching more than 5 million customers in 500 Indian cities.
Honasa Consumer Limited (HCL) is a digital-first, purpose-driven house of brands specializing in beauty and personal care. It includes brands such as Mamaearth, The Derma Co., Aqualogica, Staze, and Ayuga, and holds stakes in BBlunt and Dr. Sheth’s. HCL is recognized as the largest beauty and personal care company in India by revenue from operations for the Financial Year 2022, serving over 18,000 pin codes and retailing through more than 100,000 FMCG retail outlets across 700+ districts in India.
