Women’s fashion brand Madame has introduced a new logo as part of its ongoing rebranding strategy, which began in March 2024 with the launch of a new store design concept. The new logo reflects the brand’s updated identity and aims to resonate with the modern Indian woman, embodying Madame’s core philosophy of ‘Be Everyone U R.’
The logo design features a modern, minimal aesthetic with a clean, geometric typeface. The logomark, which resembles a labyrinth, symbolises the brand’s focus on individuality and self-expression. The design of the ‘M’ is intended to reflect the diverse styles and personalities of Madame’s target audience.
Akhil Jain, Executive Director of Madame said, “We wanted Madame’s new logo to tell a story; and to redefine what it means to wear and experience fashion. So, it has been created keeping in mind the multifaceted lives of the modern women, who juggle and embrace multiple roles.”
He explains that the new logo is modern yet minimal and represents strength and grace while offering a fresh perspective on fashion. It is a powerful visual identity that resonates with Madame’s values, aspirations, and its customers.
The logo was developed in collaboration with Stirixis Group, a design and business strategy firm. Alex Athanassoulas, President & CEO of Stirixis Group, noted that the new logo and store design work together to enhance customer experience and contribute to Madame’s long-term growth strategy.
This rebranding is part of a larger shift for Madame, which includes a revamped store design that encourages exploration and self-expression. The brand aims to strengthen its position in the women’s fashion market through these initiatives.
Founded in 1993, Madame is a leading women’s westernwear brand with over 170 exclusive stores across India, and more than 700 retail touchpoints. The brand also operates through leading e-commerce platforms and its own website, glamly.com.
