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Madame strengthens Maharashtra presence with new Amravati store

Madame, a leading name in Indian women’s westernwear, has expanded its footprint with the launch of its latest store in Amravati, Maharashtra.

Known for its contemporary style and commitment to empowering women through fashion, the brand’s newest outlet reflects its fresh store design concept, aimed at elevating customer experience.

“We’re delighted to introduce Madame to discerning fashion enthusiasts in Amravati. With its modern and elegant ambiance, the store is designed to offer a premium shopping experience. Customers can explore the latest trends and find their perfect style. This strategic expansion marks a significant milestone in the brand’s journey to cater to the evolving fashion needs of modern fashion enthusiasts,” said Akhil Jain, Executive Director, Jain Amar Clothing Pvt. Ltd.

Shalabh Dhingra, AVP of Jain Amar added, “The new store at Tapadia City Centre Mall, spanning 1100 square feet of carpet area, offers a curated selection of Madame’s latest collections. Customers can expect to find a wide range of stylish women’s wear, including Tops, Tees, Trousers, Dresses, Denim, Co-Ords, and more. We extend our sincere gratitude to Madhur Laddha, the owner of Amravati-Tapadia City Centre, and would like to congratulate our team on the expansion.”

With over 700 retail touchpoints, including 150 exclusive brand outlets (EBOs), large format stores, and partnerships with leading e-commerce platforms like Myntra, Amazon, and Tata Cliq, Madame continues to make strides in reaching a diverse audience.

Madame has also recently introduced a brand-new store design concept, which emphasises on enhanced customer experience. The new Amravati store aligns with the brand’s rigorous expansion plans.

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