Footwear-first lifestyle brand Ludic has launched its latest slider collection, featuring six vibrant colours. The collection is introduced alongside a humorous advertising campaign with the tagline, ‘Comfort aisa, ki ab kya bataayein.’
The campaign combines nostalgia and comedy, showcasing a humorous interaction between a customer and sales staff to highlight the comfort and versatility of Ludic sliders.
The sliders are designed with CloudFrame™ material and a recovery EVA footbed to promote muscle recovery and ensure durability. The no-stitch design enhances longevity, and the unique shape provides a secure fit to prevent slippage. The collection is available at competitive prices on Ludic’s website and leading e-commerce platforms.
Ishit Jethwa, Founder of Ludic, stated, “With over six months of meticulous development behind them, our new Sliders break the mold – quite literally. Furthermore, with multiple colourways and a competitive price point, we are confident that this product will enjoy a large acceptance.”
Ludic, founded in November 2023, offers a range of lifestyle products, including footwear, apparel, and accessories, designed with a focus on original craftsmanship and functionality tailored for Indian consumers.
