The Liva Protégé Textiles Design Competition, a collaboration between Birla Cellulose and the National Institute of Fashion Technology (NIFT), concluded at the Jio World Convention Centre, Mumbai. The event showcased the work of 15 student finalists from NIFT centres across India, with designs in Surface Design, Woven Design, and Print Design categories.
The competition, aimed at empowering young designers, placed a strong emphasis on sustainability. Guided by mentor Karishma Shahani Khan, the finalists incorporated eco-friendly materials such as Livaeco fabrics and recycled yarns. Many of the designs were created using zero-waste techniques and dead stock materials, reflecting Birla Cellulose’s commitment to promoting sustainable practices within the textile industry.
A distinguished panel of judges, including industry leaders Narendra Kumar, Ekta Saran, and Dr. Deepa Chandran, evaluated the designs. They focused on creativity, sustainability, and design innovation. Winners from NIFT centres in Patna, Delhi, Bengaluru, and Hyderabad were awarded trophies, certificates, and cash prizes, with the awards presented by senior leaders from Aditya Birla-Grasim Industries, including Manmohan Singh, Suraj Bahirwani, and Murugan Thenkondar.
The event also featured a speaker session with Karishma Shahani Khan, Birla Cellulose Chief Sustainability Officer Mr. Surya Vallari, and NIFT Mumbai Director Prof. Dr. Sharmila Dua. The speakers shared insights on sustainability and innovation, emphasizing the importance of nurturing young talent in the textile industry.
Manmohan Singh, Chief Marketing Officer at Birla Cellulose, said, “The Liva Protégé Textiles Design Competition exemplifies our commitment to fostering innovation and sustainability in the textile industry. These young designers are paving the way for a more sustainable future, and we are proud to support initiatives that emphasize responsible design practices.”
The event was attended by key figures from the textile industry and NIFT, highlighting the growing importance of sustainability in the future of fashion design.
