Ethnic fashion brand Libas roped in Bollywood actress Kiara Advani as its new Brand Ambassador in their latest brand film, unveiling their Spring-Summer collection.
The brand film features Kiara Advani showcasing the vibrant and trendy collection, transitioning from playful daytime outfits to dazzling evening ensembles. With a focus on celebrating the spirit of the contemporary Indian woman, the campaign aims to inspire women to express themselves confidently in ethnic wear.
“Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage,” Sidhant Keshwani, Founder & CEO, Libas said.
“As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently,” Kiara Advani said.
Libas’ Spring-Summer collection features elegant silhouettes, intricate threadwork, and vibrant pastel hues, blending timeless fabrics like cotton and linen with contemporary prints. With Kiara Advani as its Brand Ambassador, Libas is set to redefine ethnic fashion, offering a modern interpretation of traditional elegance.
Founded in 1985, Libas epitomizes the essence of the modern Indian woman with its youthful, trendy, and inclusive approach to ethnic fashion.
