Womenswear brand, Libas has launched its latest festive campaign, #SajDhajKe, featuring Bollywood actress Avneet Kaur. The campaign aims to position Libas as a comprehensive destination for festive and occasion wear, blending traditional elegance with modern sophistication.
The campaign film, available on Instagram, showcases Avneet Kaur adorned in ensembles from Libas’ new collection. Accompanied by a specially composed song, the campaign highlights a range of outfits tailored for brides and bridesmaids, emphasizing style and versatility for festive and wedding celebrations.
Sidhant Keshwani, Founder and CEO of Libas, remarked, “The festive and wedding season holds a special place in every Indian’s heart, and our #SajDhajKe campaign is a celebration of these cherished moments. With Avneet Kaur beautifully representing the modern Indian woman, this campaign highlights our commitment to creating fashion that blends tradition with contemporary elegance.”
Actress Avneet Kaur expressed her enthusiasm, saying, “Being associated with Libas and the #SajDhajKe campaign is truly special. Festive and wedding seasons are all about celebrating in style, and Libas’ latest collection perfectly reflects the beauty and diversity of these moments.”
The #SajDhajKe collection features an array of ensembles designed for festive and wedding occasions, including lehengas, intricately crafted anarkalis, and elegant sarees. The collection caters to varied needs, from “Haldi Essentials” to “Phag Phera & Beyond,” drawing inspiration from quintessential elements of Indian weddings.
Libas’ festive and wedding collections are now available at its flagship stores, multi-brand outlets, and online.
