Ethnicwear brand Libas has launched its latest campaign, #UffTeriAdaa, featuring brand ambassador and actress Kiara Advani. The campaign celebrates individuality and the festive spirit through a new festive winter collection, showcased in a brand film where Advani is seen in a shimmery look, embodying the latest trends.
The collection includes pieces with shimmery accents, zari embroidery, sequins, gotta patti, and vibrant patterns designed to elevate festive gatherings and personal celebrations.
“As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season,” said Sidhant Keshwani, Founder and CEO of Libas.
He added, “This collection reflects our commitment to blending tradition with contemporary style, and we believe Kiara’s charisma will resonate deeply with our customers.”
Kiara Advani shared her thoughts on the collaboration: “I am absolutely delighted to be a part of Libas’ Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season.”
The collection will be available across marketplaces including Myntra, Flipkart, Amazon, Tata Cliq, Nykaa Fashion, and Libas’s website, app, and retail stores. Libas will also launch its annual “Big Diwali Sale” on October 5, offering “Up to 70% Off + Extra 15% Off” on a wide range of products.
About Libas
Libas is an Indian fashion brand offering ethnic and fusion wear for modern women. The brand focuses on providing stylish, affordable fashion that blends contemporary style with traditional elegance.
