Levi Strauss & Co. (LS&Co.) has inaugurated its newest flagship store at Pacific Mall, Tagore Garden, New Delhi, marking the brand’s largest mall presence in Asia. Spanning an expansive 9150 square feet (approximately 850 sq mt), this new outlet underscores Levi’s® commitment to the Indian market and its strategic focus on direct-to-consumer expansion across Asia.
The Levi’s® store introduces the brand’s retail concept to Delhi’s shopping landscape. Designed to deliver a premium shopping experience, it features a three-dimensional façade and bespoke interior elements like indigo ceilings and ombre pillars. LED displays with dynamic visuals complement the contemporary ambiance, aimed at both attracting new customers and enhancing the shopping journey for existing ones.
“As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,” Hiren Gor, General Manager, South Asia, Levi Strauss & Co. said.
“With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks,” Gor added.
Strategically located within Pacific Mall, which draws approximately 1 million visitors monthly, the new store aims to become a destination of choice for denim enthusiasts and fashion-forward shoppers alike. It boasts a wide array of Levi’s® products, including classic fits like the 501® jeans and Trucker Jackets, as well as trend-focused offerings such as women’s flare and straight styles, and men’s advanced stretch denim for enhanced comfort.
The Levi’s® brand represents timeless American style and effortless cool. Invented by Levi Strauss & Co. in 1873, Levi’s® jeans have become a global icon, cherished across generations for their quality and style. Today, Levi’s® continues to lead with innovation, offering a diverse range of denim and accessories in over 110 countries worldwide. Levi Strauss & Co., a prominent global apparel company, designs and markets products under renowned brands including Levi’s®, Dockers®, Levi Strauss Signature™, and Beyond Yoga®. With a presence through 3,200 stores and online platforms, Levi Strauss & Co. reported net revenues of US$ 6.2 billion in 2023.
