Levi’s, known for its classic American style and iconic jeans, and social media influencer Emma Chamberlain have collaborated on a new collection inspired by Northern California’s natural beauty and thrift store finds.
The limited-edition collection features six pieces that pay homage to nature using earthy hues, cozy-core styling, and a woodsy print inspired by the rings of a redwood tree. It includes vintage-inspired pieces such as a lined Boxy Jacket, a colorblock Mockneck Sweater, and a sleeveless Fitted Knit Top. For bottoms, there’s a Midi Skirt, Trousers, and the iconic 501 Originals with a lasered tree ring design.
Emma not only co-designed the collection but also served as its Creative Director, overseeing the campaign’s photoshoot in Northern California’s stunning natural locations.
Karyn Hillman, Chief Product Officer at Levi Strauss & Co., described the creative process with Emma as organic and exciting, resulting in a collection that embodies coziness, effortlessness, and authentic character.
The collection is available at the DLF Mall of India store.
Since their origin in 1873, Levi’s jeans have become a global symbol of fashion. Today the brand is available in over 110 countries.
