Levi’s® has unveiled newly revamped ICON stores in Mumbai, located on Linking Road and in Infiniti Mall, Malad. The Linking Road store spans 6,000 square feet, while the Malad store covers 6,334 square feet. These upgrades aim to provide an enhanced shopping experience with a broader range of products and improved store features.
The redesigned Levi’s® ICON store on Linking Road features larger trial rooms, lounge areas, and a wider selection of men’s and women’s apparel, including the classic 501® jeans and Trucker Jacket. The store also offers trend-focused items such as flare and straight fits for women, advanced stretch denim for men, and versatile tops.
The Malad store, located within Infiniti Mall, includes a dedicated space for the premium Redloop range, a customer lounge area, a customizable tailor shop, and sections for Chinos, Cargos, Joggers, and trendy fits. This store aims to cater to the diverse needs of Levi’s® customers with its expanded product assortment and enhanced visibility.
“The reopening of our flagship store on Linking Road and the upgraded store at Infinity Mall Malad are significant milestones in Levi’s® expansion across Mumbai. Linking Road, a bustling shopping destination, and Infinity Mall, a major retail hub, offer us prime opportunities to engage with a diverse range of shoppers in the fashion capital of India,” Hiren Gor, General Manager, South Asia, Levi Strauss & Co, said.
Both stores feature the Kinetic & Moving Indigo Ombre visual display, highlighting the brand’s modern store concept with indigo ceilings, walls, and ombre pillars. Additionally, Levi’s® Tailorshop services will be available at both locations, providing customisation options such as alterations, restoration, and the addition of embroidery, patchwork, and pins.
Levi Strauss & Co. is a global apparel company renowned for its denim expertise. The company designs and markets a range of products, including jeans, casual wear, and accessories for men, women, and children under the Levi’s®, Dockers®, Levi Strauss Signature™, and Beyond Yoga® brands. Its products are available in over 110 countries through various channels, including chain retailers, department stores, online platforms, and approximately 3,200 brand-dedicated stores and shop-in-shops. For the fiscal year 2023, Levi Strauss & Co. reported net revenues of $6.2 billion.
