Levi’s has opened a new store in Connaught Place, New Delhi. The store, covering 7,277 sq. ft., is part of Levi’s strategy to expand its retail footprint in India with larger stores. Recently, the brand also opened its largest store in Kerala.
The new store offers a wide range of denim and lifestyle products, including classic and trend-driven styles like the 501® jeans, trucker jackets, high-rise flares, and stretch denim for men. The store also features chinos, cargos, joggers, and versatile tops.
The new Levi’s ICON store includes sections for both men and women, large trial rooms, and a lounge area. The store also hosts a Tailor Shop providing customisation services such as embroidery and distressing, allowing customers to personalise their denim.
Hiren Gor, General Manager, South Asia at Levi Strauss & Co., commented, “The Levi’s® Connaught Place continues our growth momentum in India following recent openings in Pacific Mall, New Delhi, Linking Road and Infiniti Mall Malad in Mumbai. Delhi is a key market for us owing to its style-conscious consumers, and Connaught Place, with its blend of historical and cultural significance, provides an ideal location to connect more deeply with our consumers.”
The store reinforces Levi’s commitment to delivering an elevated retail experience that combines its classic products with trend-driven offerings. Currently, the brand operates over 400 store locations in the country. Globally, it is available in over 110 countries, with around 3,200 dedicated stores and shop-in-shops.
