Levi’s® has entered in Bangladesh with the opening of its inaugural store in Dhaka as announced by Amisha Jain, MD & SVP – South Asia, Middle East, Africa & Non EU, Levi Strauss & Co., on her Linkedin page.
The store marks a significant move in Levi’s direct-to-consumer strategy. The expansion into the Bangladeshi market reflects the company’s recognition of the region’s burgeoning urbanization and growing consumer demand.
“With over 160 million inhabitants, Bangladesh offers immense potential for retail growth. Our strategic approach and unique offerings position us strongly for sustainable success and we’re dedicated to providing an immersive Levi’s® brand experience, tailored to the diverse tastes of Bangladeshi consumers,” wrote Jain in the announcement.
Located in the vibrant Banani Road area, the new Levi’s® store boasts a spacious 2270 square feet, showcasing the brand’s signature apparel and accessories. The store features the latest range of fits for both men and women, including the iconic 501® jeans.
The opening of the Dhaka store is a testament to Levi’s® dedication to expanding its global footprint and catering to the evolving needs of its customers.
