Denim apparel brand Lee® unveiled its latest collection titled ‘Denim Beyond Definition,’ exclusively designed for women by the renowned couturier Suneet Varma. Collaborating with ace turtle, the exclusive licensee of Lee® in India, this collection combines classic denim with elements of Indian couture, offering a unique blend of elegance and comfort to fashion enthusiasts.
The collection, which is now available at select Lee® stores across India and online, marks a significant departure from Lee’s traditional styles for its Indian clientele. Bold and captivating, the pieces feature gold foil prints, plaid patterns, and metallic riveting, bringing a fresh perspective to denim fashion.
Designed with a youthful audience in mind, Suneet Varma’s signature style shines through with intricate embellishments, threadwork, and mirror detailing adorning wardrobe essentials such as corsets, bell-bottom jeans, and maxi skirts. This collaboration represents a fusion of contemporary style and timeless elegance, symbolizing a transformative narrative in the realm of fashion.
“For me ‘Denim beyond definition’ has been an exciting journey of pushing the boundaries of denim fashion. Beyond the challenges inherent in molding denim and merging it with Indian couture, I viewed it as a tremendous opportunity to do something new. It goes beyond the conventional, offering a unique blend of elegance and comfort,” Suneet Varma shared.
“This fusion of denim and Indian couture encourages individuality and is a bold step into the world of fashion and lifestyle. We look forward to launching more such exciting collaborations for our customers in India,” Nitin Chhabra, CEO of ace turtle said.
The collection seamlessly blends the casual comfort of denim with the glamour and sophistication of couture fashion, featuring statement-making jeans, elegant denim dresses, and chic separates. With a rich heritage in denim craftsmanship, Lee® stands as a symbol of durability and style, now reimagined through the creative lens of Suneet Varma.
