Seasoned retail expert Lavish Soni has been appointed as the Chief Business Officer (CBO) at The House of Rare, marking a significant milestone in his career in the retail and fashion industry. With over 16 years of diverse experience, Soni brings a wealth of knowledge and expertise to his new role.
Soni’s extensive experience in trend analysis, market research, merchandise planning, business operations, and retail sales has positioned him as a formidable leader in the fashion industry. He holds a CBA focused on Business Administration and Management from INSEAD, further underpinning his strong business development acumen.
Soni’s journey with The House of Rare began in September 2016 when he took on the role of Head of Retail and Business Development. Over the next five years, he played a crucial role in driving the company’s retail operations, ensuring sustained growth and market presence.
Before joining The House of Rare, Soni held several key positions in prominent companies including Ruosh, Mustard Clothing Company, SSIPL Retail LTD, and Puma Sports India Private Limited.
