Lavie Luxe, the premium offshoot of Lavie, has launched a new category of perfumes, expanding its product offerings from bags and accessories to fragrances. The new collection is available at Lavieworld.com, Lavie retail outlets, and e-commerce platforms including Amazon, Flipkart, Myntra, Nykaa, and Tira.
“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Ayush Tainwala, CEO of Lavie Luxe.
The new perfume line includes four Eau de Parfum (EDP) fragrances:
- LUSH: Floral and fruity blend with notes of pear, jasmine, and vanilla.
- LILY: Floral and spice combination with notes of lily, rose, and pink pepper spice.
- LAGOON: Aquatic and woody scent with notes of mandarin orange, lavender, and patchouli.
- LOVE: Citrusy and woody fragrance with notes of bergamot, patchouli, and woody elements.
These perfumes feature an 18% fragrance concentration, lasting from 6 to 8 hours, and include a moisturizer component for skin-friendliness. The perfumes have undergone dermatological and allergen testing for safety.
This move aligns with parent company Bagzone Lifestyle Pvt. Ltd.’s growth plans, following their entry into the premium watch category under the Lavie brand earlier this year.
Lavie Luxe is the premium extension of Lavie, offering luxurious handbags inspired by European ateliers, combining fine art with contemporary styling. The brand targets women from diverse backgrounds who seek high-quality, tech-enabled accessories.
