Laneige has launched its products on the quick-commerce platform Blinkit, starting January 23. With this move, the skincare brand will deliver its products, including the Lip Sleeping Mask, Lip Glowy Balms, and Water Sleeping Mask, directly to customers’ doorsteps.
Paul Lee, Managing Director and Country Head of Amorepacific India, stated, “At Laneige, we are constantly looking for innovative ways to make our premium skincare products more accessible to our consumers. Our partnership with Blinkit is an exciting step in this direction, enabling us to bring the iconic Laneige experience directly to our customers’ doorsteps in record time. As we continue to expand our presence in India, this collaboration further emphasizes our commitment to providing convenience and high-quality skincare solutions to the modern, on-the-go consumer.”
The collaboration marks a significant step in Laneige’s efforts to increase accessibility in the Indian market by leveraging quick-commerce channels for its premium offerings.
