Lacoste has launched its newest brand campaign, ‘Play Big’, marking a significant moment for the renowned fashion-sport brand. The campaign, which integrates artistry into its core, aims to push boundaries and cement Lacoste’s position as a forward-looking brand in 2024.
‘Play Big’: A Campaign Rooted in Iconicity and Art
In a bold move, Lacoste introduces ‘Play Big’ as its latest brand campaign, emphasizing its commitment to innovation and evolution. The campaign highlights the brand’s iconic Crocodile emblem, showcasing its enduring impact and resilience. With a focus on artistry, ‘Play Big’ represents a fusion of creativity and fashion-sport, setting a new standard for the industry.
The Iconic Crocodile: The Pulse of this Artistic Campaign
At the heart of the campaign is a monumental crocodile sculpture, symbolizing Lacoste’s playful yet sophisticated ethos. Crafted entirely from traditional tennis materials, the sculpture embodies the brand’s heritage and craftsmanship while embracing a modern aesthetic.
Ambassadors: The Heart of Lacoste’s Iconicity
‘Play Big’ features six iconic ambassadors, each representing a unique blend of talent and charisma. From tennis legends like Novak Djokovic and Venus Williams to actors like Pierre Niney and Ahn Hyo Seop, the ambassadors embody the spirit of Lacoste with their individual style and prowess. Their interactions with the colossal crocodile reflect the brand’s values of elegance, audacity, and authenticity.
A Celebration of Diversity
Lacoste’s ‘Play Big’ campaign celebrates diversity and unity, showcasing the brand’s commitment to inclusivity. With ambassadors from various backgrounds and industries, the campaign resonates with audiences worldwide, reinforcing Lacoste’s timeless appeal and cultural relevance.
The ‘Play Big’ campaign represents a bold step forward for Lacoste, reaffirming its position as a leader in the fashion-sport landscape. With its fusion of artistry, innovation, and iconicity, Lacoste continues to push boundaries and inspire audiences worldwide.
