Lacoste India opened its latest Shop-in-Shop store at B>MORE Chennai, marking a significant step in its retail expansion strategy. The new 900-square-foot store is designed to showcase Lacoste’s growing categories, with a special emphasis on Footwear and Leather Goods.
Rajesh Jain, Managing Director & CEO of Lacoste India, expressed in a LinkedIn post, “As we continue to grow, I’m confident that this new concept will help us extend our premium shopping experience to even more customers across the country. There’s much more in store for this year! 🐊”
The new store format reflects Lacoste’s commitment to providing a premium shopping experience, aligning with the brand’s strategy to enhance its presence in India. This expansion comes as part of Lacoste’s broader plan to double its points of sale in the country over the next three to four years. The brand, which entered the Indian market in 1993, has seen significant growth and continues to build on its legacy of offering high-quality apparel and accessories.
The B>MORE Chennai location is set to be a pivotal addition to Lacoste’s retail network, offering a curated selection of its key categories and reinforcing the brand’s position in the Indian market.
