Lacoste India has opened two new boutiques in Ahmedabad and Kanpur, marking its first presence in these cities, as announced by its MD & CEO in a LinkedIn post. The new locations, situated in Nexus Ahmedabad One and Z Square Mall respectively, aim to enhance the brand’s footprint in India.
Rajesh Jain, Managing Director & CEO of Lacoste India stated in the announcement post, “Get ready to experience premium shopping like never before! We’re thrilled to announce our elegant expansion into two vibrant new markets! This milestone marks two new chapters in our journey, blending premium style with international flair.”
In addition to this, the brand has also launched a Shop-in-Shop store at B>MORE Chennai, showcasing its expanding categories, particularly Footwear and Leather Goods. This marked a significant step in Lacoste’s retail expansion strategy.
The expansion reflects the brand’s commitment to enhancing the shopping experience and reaching more customers across the country.
Earlier this year, in an exclusive interaction with IMAGES Business of Fashion’s Surabhi Khosla, Jain also revealed Lacoste India’s expansion plans in the country and why he’s enthusiastic about the footwear and leather goods categories.
Read More: After 31 yrs in India, Lacoste is accelerating expansion – Here’s Why
Lacoste currently operates around 50 points of sale and is pursuing an aggressive expansion strategy aimed at nearly doubling its locations over the next three to four years. The brand is also introducing its latest global concept for interior fit-outs, which will be implemented in all new points of sale in India. Additionally, Lacoste India plans to expand the size of its existing locations, integrating the new global interior design concept to enhance the shopping experience.
