Lacoste has introduced its “Golden Moments with Lacoste” campaign to celebrate the festive season in India, featuring exclusive festival offerings curated specifically for the Indian market. The campaign blends festive charm with the brand’s global elegance, presenting a unique fusion of tradition and contemporary style.
The collection includes a reimagined version of Lacoste’s iconic Polo shirt for both men and women, along with the Super Light Kurta, each featuring the brand’s signature logo in an elegant golden hue. These Indian-exclusive items offer a fresh, festive take on Lacoste’s classic designs, combining relaxed sophistication with the celebratory spirit of the season.
Rajesh Jain, Managing Director and CEO of Lacoste India said, “The ‘Golden Moments with Lacoste’ campaign represents an exciting milestone for us in India, as we strengthen our connection with Indian customers. We are not only introducing specially curated items but also offering a fully immersive experience that reflects our commitment to innovation and celebrates the vibrancy of the festive season.”
The campaign is reflected in all Lacoste stores across India, as well as its digital flagship store, www.lacoste.in, which has been transformed with festive-themed décor to enhance the shopping experience. Customers can explore the exclusive range in stores or online, with the collection also available on select premium online marketplaces.
The “Golden Moments with Lacoste” campaign brings the festive spirit alive, offering a blend of tradition and modern style for various celebratory occasions.
About Lacoste
Founded in 1933 with the creation of the first polo shirt, Lacoste draws on its sports heritage to offer a distinctive lifestyle for men, women, and children. Positioned at the crossroads of sport and fashion, Lacoste combines creativity and classic elegance in each collection. The brand’s iconic pieces are passed down through generations and across countries, building a global community united by shared values. Lacoste operates in 98 countries, with a network of 1,100 stores worldwide.
