Leading lab-grown diamonds company Greenlab Diamonds has launched its first physical retail store for Aigiri, the company’s CVD lab-grown diamond jewellery brand, in South Extension, New Delhi.
The new store is part of a broader expansion strategy, with Greenlab planning to open ten additional Aigiri stores across India by the end of 2025.
With a focus on sustainable luxury, Aigiri’s new outlet will offer lab-grown diamond jewellery made using Chemical Vapor Deposition (CVD), catering to a growing consumer preference for ethically sourced and environmentally conscious products.
Smit Patel, Director of Greenlab Diamonds, commented on the growing market for lab-grown diamond jewellery, “We’re witnessing a paradigm shift in the luxury jewellery sector. Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing. CVD Lab-grown diamonds perfectly address these evolving preferences. Our expansion plans reflect the burgeoning demand for conscientious luxury in India.”
Greenlab has made strides in sustainable luxury, including notable achievements such as:
- The presentation of a 7.5-carat lab-grown diamond by Prime Minister Narendra Modi to U.S. First Lady Dr. Jill Biden, underscoring India’s expertise in sustainable luxury.
- A crafted crown adorned with CVD diamonds and gold for the Ram Lalla idol at the Ram Janmabhoomi Pran Pratistha ceremony.
Aigiri’s collection combines traditional craftsmanship with modern design, emphasising heirloom-quality pieces that are intended to resonate across generations.
