Kridha, a new skincare and haircare brand, has been introduced by founder Manila Jindall, blending India’s traditional remedies with contemporary self-care practices.
“Kridha is about bringing India’s rich heritage into the everyday lives of modern consumers,” said Manila, adding, “We want to make every moment feel extraordinary with rituals of indulgence.”
Some of the Kridha’s key offerings include:
- Haircare: Amla Honey Mulethi and Yogurt-infused shampoos and conditioners for strength, shine, and vitality.
- Lip Care: Beetroot, French Vanilla, Cocoa, and Shea Butter balms for hydration.
- Body Care: Red Sandalwood and Shea Butter lotions for nourishing and scented skin.
- Skincare: Turmeric Face Gel with saffron for exfoliation, hydration, and soothing effects.
Kridha’s launch reflects a growing demand for heritage-inspired beauty brands that merge traditional wisdom with modern self-care, presenting a valuable opportunity for retailers to tap into the luxury skincare market. Kridha is available online at Shop Kridha and on social media @shop.kridha.
