Prominent Indian branded apparel manufacturing conglomerate, Kewal Kiran Clothing Limited (KKCL), has said that its flagship brand Killer has transformed from a denim wear focused brand to an edgy fashion brand.
In a display that was as creative as it was compelling, the transition was portrayed by showcasing the upcoming AW’24 collection of over 1000 products, of which almost 75% are top-wear products followed by close to 20% in bottom-wear products, and the rest included footwear, undergarments, and a host of accessories.
Killer AW ’24 collection promises to offer a complete fashion wardrobe solution for today’s young and dynamic population. Leveraging the capabilities of India’s largest indigenous manufacturing facility, Killer is poised to unveil a captivating array of garments under the thematic umbrella of ‘Optimism’ in the collection, which will be made available across Tier 1 and 2 markets.
The brand organised an exclusive trade show at Taj Vivanta, Delhi with an innovative theme – ‘fusion of creativity and destruction’. Embracing the notion that innovation often arises from deconstruction, the brand symbolized this concept through a facade installation of denim art.
Retail Footprint
With a retail footprint of 350 exclusive stores, more than 1800 MBOs and 800 departmental stores, Killer’s unwavering dedication to craftsmanship and innovation is evident in the meticulous selection of premium fabrics and the infusion of cutting-edge design elements.
Commenting on the development, Hemant Jain, Joint Managing Director – Kewal Kiran Clothing Limited, said, “In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand Killer’s event on 21 February 2024, is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And Killer has now transformed into a complete youth fashion brand.”
“This year will witness a lot of bold moves by Killer. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, Killer, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of Killer, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks,” he added.
