Kisna Diamond & Gold Jewellery set to surpass 120 exclusive outlets, expanding into metro and tier-2/3 markets…
Kisna Diamond & Gold Jewellery is expanding aggressively with 60+ new showrooms nationwide this year. This move strengthens its retail presence, making high-quality diamond and gold jewellery more accessible.
The expansion covers metro cities like Hyderabad, Kolkata, and Chennai, along with tier-2/3 markets such as Guwahati, Vizag, Rajkot, and Meerut. Kisna is also entering new territories, including Faridabad, Bhubaneswar, Assam, and Manipur.
India’s jewellery industry is evolving, with growing demand for colour stone accents, mixed metals, pearls, and lightweight trousseau sets. Despite rising gold prices, demand remains strong due to cultural significance. Kisna’s diverse collection blends contemporary trends with traditional craftsmanship.
Parag Shah, CEO of Kisna, stated, “Our expansion will not only cater to evolving consumer preferences but also create a world-class shopping experience through cutting-edge retail formats and personalized services. By entering new markets, including Faridabad, Bhubaneswar, Assam and Manipur we aim to bring Kisna’s exquisite craftsmanship to a wider audience, making high-quality jewellery more accessible than ever.”
Kisna ensures authenticity with naturally sourced diamonds and is enhancing its omnichannel presence. As part of its sustainability efforts, it plants a sapling for every jewellery piece sold, with its Surat factory powered by green energy.
With 64 exclusive showrooms and 3,000+ shop-in-shop outlets, Kisna’s expansion will push its store count beyond 120. The new stores will offer digital interfaces, personalised consultations, and immersive shopping experiences.
The store launchs begins in March, with more openings throughout the year. Kisna’s expansion reinforces its commitment to fine craftsmanship, innovation, and accessibility across India.
