KILLER, a prominent fashion brand under Kewal Kiran Clothing Limited (KKCL), unveiled its comprehensive growth strategy. The strategy, titled ‘Accelerating the Performance with Double-Engine’, delineates the brand’s strategic objectives for both domestic and international markets.
Led by Hemant Jain, Joint Managing Director of KKCL, KILLER’s management highlighted key priorities, including strengthening its three-decade leadership in India, reshaping its product portfolio, and establishing itself as a global fashion icon rooted in Bharat.
“We take pride in the work accomplished so far in transforming the KILLER brand for its next phase of growth. With our new growth strategy, we aim to build on our inherent strengths, leveraging competitive advantages and investing in innovations to continue providing trendy fashion wardrobe solutions to today’s youth on a global scale,” Jain said.
“In addition to expanding our multi-brand outlets (MBOs) and omnichannel presence, we plan to approach 500 exclusive modern KILLER brand stores in India by December 2025,” Jain added.
Key announcements include plans for aggressive retail expansion, with the brand set to introduce exclusive KILLER stores in the Middle East to enhance its brand experience.
“Our strategic expansion continues with a spotlight on Eastern Europe, paving the way for our brand’s journey across the rest of Europe,” Jain revealed.
“Additionally, we have devised a premium pricing model for international markets, ranging from $50 to $200 (4,000 to 16,000 in Indian rupees). In essence, with our ‘Accelerating the Performance with Double-Engine’ growth strategy, I am confident that we will gather momentum as a stronger, bolder, and trendier international fashion brand,” Jain added.
Furthermore, KILLER has strategically reshaped its product portfolio, introducing new categories such as footwear, undergarments, and accessories while maintaining its market leadership in bottom-wear products across India.
KILLER, a menswear brand under KKCL, boasts a diverse product portfolio ranging from denim to accessories. With a rebellious streak synonymous with youth culture, KILLER has established itself as a leader in the menswear segment. The brand’s products are available across exclusive brand outlets, large-format stores, and multi-brand outlets nationwide.
