KAZO Fashion, a brand known for its versatile designs and superior quality, recently opened its new store in Forum Mall, South Bangalore. This 1043 sq.ft. store marked the expansion of KAZO in South India, promising an extraordinary and versatile shopping experience for all fashion enthusiasts.
The launch showcased KAZO’s commitment to expanding its stores throughout India.
Retail Footprint
In 2022, the brand successfully opened 18 new exclusive brand outlets (EBOs) and 40 shop-in-shop (SIS) locations. This impressive growth has brought the total count to over 65 EBOs and 120 shop-in-shop counters.
Visual Merchandising Strategy
The store’s visual merchandise strategy is thoughtfully created to ensure an appealing shopping experience, with window displays showcasing the latest collections. Carefully selected key pieces of current fashion trends on the mannequins, clothing racks, and shelves, create a breathtaking display that appeals to customers.
The color palette throughout the store features subtle tones of beige, white, and black. This choice of colors aligns perfectly with KAZO’s brand identity.
Siddhant Aggarwal, Operations Head at KAZO Fashion expressed his enthusiasm for the store opening, saying, “This expansion represents our unwavering commitment to providing our customers with exceptional fashion choices and an unparalleled shopping experience. With our carefully curated collection, we aim to inspire confidence and empower women to express their unique style.”
Sustainable Brand
Consciously working towards being a more sustainable brand, KAZO strives to make a positive impact on the world by ensuring that 80% of the products are curated with a conscious mindset by the year 2025.
The brand embodies environment-friendly values through minimizing waste, for instance, with the SS ’23 collection KAZO Konscious, the brand brings forth beautiful and unique products that are ethically manufactured with eco-friendly, recycled, and low-impact materials.
