KAZO has significantly expanded its retail footprint in India, opening 8 new stores in a span of two months. The new locations include VR Mall in Surat, Gujarat; VR Mall in Nagpur, Maharashtra; Vegas Mall in Dwarka, Delhi; Model Town in Ludhiana, Punjab; C Road in Jodhpur, Rajasthan; a standalone Details by KAZO store at Nexus Elante Mall, Chandigarh; and a combined KAZO and Details by KAZO store at Rcube Monad Mall, Noida.
This expansion marks a strategic move for the brand, which is targeting high-traffic locations across India’s diverse urban centers. The new stores are part of KAZO’s broader growth strategy, aiming to connect with modern consumers and reflect changing fashion preferences across the country.
The new outlets feature innovative designs with movable infrastructure, emphasizing both conscious consumption and premium aesthetics. The spacious, well-lit layouts represent the brand’s shift toward a more sustainable and accessible approach to fashion retail. The stores reflect KAZO’s commitment to offering both luxury and environmentally responsible choices in fashion, aligning with the evolving expectations of consumers.
At these new locations, KAZO will showcase its full range of offerings, including its main collections and the exclusive Details by KAZO line. The stores provide a seamless shopping experience, catering to those looking for occasion wear, workwear, and luxury pieces.
KAZO’s expansion also coincides with the launch of its Autumn/Winter 2024 collection, available at over 75 standalone outlets and 140+ shop-in-shops across India. The KAZO Luxe collection, highlighted in the new stores, offers sophisticated and runway-inspired styles for the fashion-conscious shopper.
As part of its commitment to creating memorable shopping experiences, KAZO is integrating experiential marketing strategies into its store openings. These initiatives will feature interactive product showcases and thematically designed displays, aiming to enhance customer engagement.
With the opening of 8 new stores and 20 more planned for the coming year, KAZO is positioning itself as a key player in India’s retail fashion market, responding to the growing demand for immersive, personalized shopping experiences.
