Premium kids’ apparel brand Kate & Oscar has launched its latest store in Ambience Mall, Gurugram, marking the brand’s debut in North India. This strategic expansion reflects the brand’s commitment to providing a premium experience to Kids and reach a broader customer base.
Ambience Mall’s diverse audience, including families with children, aligns seamlessly with the brand’s focus on offering a wide array of kids’ wear options. The brand hopes to open 30 stores across major metro cities at premium locations, within the next three years, cementing its presence in the Indian kids’ apparel market.
The new store, with 1600 sq. ft. of built-up area, is meticulously designed to mirror the elegance and fun that its products encompass. The layout ensures easy exploration of the comprehensive collection, ranging from casual wear to stylish party wear for girls and boys aged between 2 and 14.
Wide Collection
Kate & Oscar’s unique selling points include encompassing a comprehensive premium range of children’s wear options, an international styling tailored for Indian kids, a focus on elegance and exclusivity in clothes, globally sourced fabrics & trims, and an extensive gamut of party wear not available in the country thus far.
Reflecting on the brand promise, Pavan Reddy, Founder & Director, Kate & Oscar, says, “Our brand envisions being a unique and premium kidswear offering that makes for a global dressing and in-store shopping experience – fusing a playful spirit into an elegant fashion line. By covering the gamut from casual wear to premium party wear for Girls & Boys across upmarket EBOs & MBOs, Kate & Oscar intends to fill a void that we especially see for occasion wear, and celebrate our little customers through their wonderful journey of childhood.”
Furthermore, emphasizing the quality of the products, Reddy adds, “Globally sourced fabric combined with socially compliant in-house production, help us ensure exacting quality standards and reduced dependence on external sources, exemplifying our endeavour to control and elevate every aspect of our product line.”
Expansion
In just over a year since the inaugural store launch at Palladium Mall in Chennai, Kate & Oscar has successfully expanded its footprint, establishing a presence across premium locations in Bangalore, Chennai, and Delhi-NCR.
Operational at prominent malls such as Phoenix Mall of Asia in Bangalore, Express Avenue and Palladium in Chennai, and now at Ambience Mall in Gurugram, the brand has also strategically opened boutique stores in high-street locations.
Looking to the future, Kate & Oscar is poised for further growth, actively expanding its brick-and-mortar presence in major metro cities through EBOs and Large Format Stores. The focus areas for expansion include Bangalore, Delhi-NCR, Punjab, Mumbai, and Chennai. Simultaneously, the brand remains committed to enhancing its online presence as a crucial element of its overall growth strategy.
