Renowned ethnic wear label KALKI is set to embark on an ambitious expansion strategy for 2024, eyeing four new markets to complement its five existing stores. The brand, which currently boasts a total of over 35,000 square feet of retail space in key Indian markets such as Surat, Ahmedabad, Delhi, Bangalore, and Mumbai, is gearing up for global expansion while solidifying its presence in India, the brand announced in a release on Wednesday.
The focal point of KALKI’s expansion is its latest store launch in Surat, where the brand aims to achieve a significant revenue milestone of 18 crores. Looking ahead to 2024, KALKI plans to extend its footprint in the Indian market, with the next store launch scheduled for Hyderabad. Additionally, the brand has identified Punjab, Lucknow, and Indore as potential markets for further growth.
Recognizing the interconnected nature of today’s markets, KALKI is leveraging its expertise and offerings on a global scale. The brand has organized limited-period pop-ups in the United States of America, Thailand, Australia, the United Arab Emirates, and Canada. This strategic move has garnered a positive response in international markets, motivating KALKI to consider further expansion into more countries soon.
KALKI’s commitment to growth is supported by a robust third-party auditing team system that ensures end-to-end examination of financial processes and adherence to industry best practices. Metrics like “Sales Per Square Foot” are employed to maintain profitability, and strategic cost-cutting and inventory management are key focus areas. The brand’s approach emphasizes personalization and tailoring to meet individual customer requirements for various occasions, minimizing excess inventory costs and aligning resources with specific customer demands.
The brand’s dedication to sustainability is evident in its dynamic and fast-paced supply chain, steering away from mass production while supporting garment workers. KALKI’s pieces remain open to customization, aligning with a commitment to redefine bridal fashion and cater to fashion-driven, modern contemporary customers.
Nishit Gupta, Director and Co-founder at KALKI Fashion, stated, “Our long-term vision is to be a trailblazer in the ever-evolving fashion industry, consistently offering a blend of traditional and contemporary style that resonates with diverse global audiences.”
KALKI’s five successful stores across Surat, Bangalore, Mumbai, Delhi, and Ahmedabad have become destination points for customers seeking a unique shopping experience. The Lemon Tree concept, featuring a distinct interior design, adds to the overall appeal of the stores. Green hues and gold fixtures provide a muted backdrop, allowing the stunning garments to take center stage.
Despite being a bootstrapped venture, KALKI has achieved significant growth based on organic expansion. The brand remains financially independent, driven by the dedication and efforts of the founding family/business. While not currently engaged in specific strategic financial partnerships, KALKI remains open to exploring collaborations in the future, building on its successful self-sustained model.
