INNISFREE, the renowned Korean skincare brand, has named actress Wamiqa Gabbi as its inaugural brand ambassador for the Indian market. This collaboration marks a milestone for INNISFREE in India, aiming to expand its footprint and connect with a broader audience of beauty enthusiasts.
“Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values,” said Wamiqa Gabbi, Brand Ambassador, INNISFREE India.
Wamiqa Gabbi, celebrated for her performances across various Indian film industries, embodies natural beauty and elegance, aligning perfectly with INNISFREE’s ethos of sustainable skincare. Her appointment underscores the brand’s commitment to promoting eco-friendly practices and vegan skincare solutions.
INNISFREE, known globally for its natural ingredients sourced from Korea’s Jeju Island, has garnered a strong following for its hydrating and nourishing skincare solutions. Popular products such as the Green Tea Seed Hyaluronic Serum and Super Volcanic Pore Clay Mask have become staples in daily skincare routines, catering effectively to diverse Indian skin types.
“INNISFREE is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare,” Paul Lee, Managing Director & Country Head, Amorepacific India said.
INNISFREE is a leading skincare and cosmetics brand founded in 2000, known for its commitment to harnessing the power of nature to nourish and rejuvenate the skin. Inspired by Korea’s pristine Jeju Island, INNISFREE’s products are infused with natural ingredients such as green tea, volcanic ash, orchids, and tangerines, sourced sustainably from the island’s rich ecosystem. With a dedication to environmental consciousness, INNISFREE prioritises eco-friendly packaging and responsible production processes. Their product line includes hydrating serums, rejuvenating masks, protective sunscreens, and makeup items designed to enhance natural beauty.
