Page Industries, the exclusive licensee of JOCKEY International Inc., has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, coinciding with the festive season. This initiative aims to recognise the multifaceted lives of women by offering bras designed to support their various roles, moods, and lifestyles.
The women’s innerwear category has experienced significant growth over the past decade, prompting Jockey to expand its offerings. The updated campaign features collections tailored to different aspects of women’s lives, including work, lounge, travel, and everyday wear. The range includes strapless and plus-size options, with each piece crafted from high-quality fabrics that prioritize comfort and support throughout a woman’s day.
Nihal Rajan, CMO of Jockey India, commented, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night.”
He noted, “While the core target demographic is women around 23 years old, the collection is inclusive and celebrates women across various age groups, aiming to redefine innerwear as an expression of confidence and versatility.”
The campaign will engage women through multiple platforms, including television, outdoor advertising, Jockey Woman exclusive stores, digital channels, and social media, emphasising the versatility and comfort of Jockey bras.
With a history of transforming the innerwear industry through innovation and design excellence over the past 25 years, the relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that meets the needs of women across all aspects of life.
About Page Industries Limited
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.
