Jewels by Preeti reported a revenue of Rs 20 crore for the fiscal year 2024, driven by strong sales of its 3 to 4-carat solitaires and diamond necklaces. The brand anticipates reaching Rs 35-40 crore in revenue for the fiscal year 2025, fueled by plans for expanded retail presence and updated business strategies.
“We are immensely happy to have clocked retail growth of Rs 20 crore and will remain relentlessly focused on executing our growth plans for the forthcoming months. Currently, we are operating a boutique in New Delhi and planning to open at least 10 outlets by year-end in metropolitan cities with a price point from 10,000 to 2 crore onwards that caters to a customer base of all social classes & versatile jewelry preferences,” Dr Preeti Jain, founder, Jewels by Preeti said.
In response to rising gold prices, Jewels by Preeti is also focusing on expanding its collection of lightweight and lab-grown diamond jewellery. The brand is set to introduce more pieces in these categories to cater to evolving consumer preferences.
Founded in 2010 by Dr. Preeti Jain, Jewels by Preeti blends classic and chic design for discerning jewellery customers. The brand has grown significantly, gaining recognition through magazine features and celebrity endorsements. Jewels by Preeti offers a versatile range of jewellery, from daily wear to solitaires, catering to a contemporary yet regal wardrobe.
